
Goodwill in company accounts is not a score for the brand’s reputation
Acquisition goodwill is an accounting amount, not a customer-satisfaction score. Read the business-combination note to understand where the figure comes from.

Acquisition goodwill is an accounting amount, not a customer-satisfaction score. Read the business-combination note to understand where the figure comes from.

Compare operating profit and EBITDA by reading the company’s definitions and reconciliation, rather than assuming they measure the same costs or cash generation.

Read group-company relationships through control and significant influence, and distinguish consolidated subsidiaries from associates in IFRS reporting.

Distinguish a proposed or signed acquisition from a completed transaction, and track the conditions and company updates that establish its actual stage.

Use the cash conversion cycle to connect inventory, customer collection and supplier payment timing, then inspect the assumptions behind the number.

Distinguish the number of people employed from full-time-equivalent hours, and check the reporting basis before comparing workforce figures.

Follow how a company uses leased premises or equipment, then read its commitments without assuming physical ownership determines business importance.

Read factory utilisation figures by checking the capacity denominator, time period and treatment of downtime before comparing companies or plants.